At the end of April 2024, Isuzu Tan Phat – An Hoa Branch became the first Dealer in the authorized Dealer system of Isuzu Vietnam to apply the new corporate identity. This marked the next milestone in Isuzu Vietnam’s corporate identity unification project to increase credibility, consistency, and brand recognition, while better meeting customer needs in the Vietnamese market.

Isuzu Vietnam’s New Corporate Identity Change

At the end of 2023, Isuzu Vietnam officially applied a new CI completely adapted according to Isuzu global CI with the main colors: Red-White. In particular, the ISUZU RED represents the passion for innovation, while the WHITE color represents sincerity.

First Authorized Dealer in Isuzu Vietnam’s Dealer Network to Apply New CI

At the end of April 2024, Isuzu Tan Phat – An Hoa Branch was the first Dealer to change a new image in accordance with Isuzu Vietnam’s corporate identity standard for façade signboard and column signboard.

Façade Signboard

Column Signboard

With the design applied following the new corporate identity, Isuzu is a pioneer in applying illuminated decal material to column signboards in Vietnam, bringing modernity in line with the spirit of passion for innovation of Isuzu.

By unifying the corporate identity of the Dealer network, Isuzu Vietnam aims to increase credibility, consistency, and brand recognition, while enhancing customer experience in the Vietnamese market.

-ISUZU VIETNAM-